![]() The 1950s saw the introduction of the legendary Thunderbird. By the late '30s, Ford had unveiled the stylish Lincoln Zephyr, introduced a low-priced V8 engine and built more than 25 million vehicles. Over the next few years, the company broadened its focus even further by creating the Mercury division to produce mid-priced cars. It was the first to utilize this more cost-effective method of production, and its innovation became a mainstay of the manufacturing process.įord expanded into the luxury-car market with its purchase of Lincoln Motor Company in 1925. Ford's early years were also distinguished by its introduction of the moving assembly line. The latter was bought by 16.5 million Americans during its 20-year lifespan and was affordable enough for Ford's own factory workers to purchase. Ford dreamed of building a car for the masses, and that's precisely what he did, most notably with the immortal Model T of 1908-'27. The company was founded by Henry Ford in 1903.
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